In recent years, social media has become more ingrained in our daily lives, sometimes to the extent that people can’t function without it and find they have become addicted. Social media is here to stay as it provides a way for everyone to stay connected and share knowledge or experiences within their networks.
Savvy businesses have been paying attention; leveraging these social media platforms to promote awareness, increase the effectiveness of company websites and gain customers.
The most effective social media indicator or tool for businesses is the social signal. These are the pieces of information (shares, likes, etc.) that allow your business to benefit from social media sites. Valuable marketing knowledge is gained and the ranking performance of your company’s website is increased. In the ever-changing ranking algorithm Google uses to rank websites in its search pages, social signals are becoming a more and more important factor.
Social signals usually fall into the category of SEO (Search Engine Optimization) and are often contracted out to an SEO service provider. That provider will buy social signals and direct them to your company’s website or social media pages.
The best way to begin explaining the benefits of social signals is to talk about traffic. Getting your website ranked in Google is the best way to have your business seen by potential customers. Google’s ranking algorithm likes to see that your website is being talked about. One way for Google to know if your website is creating a buzz, is to monitor the social signals or in-bound links from social media platforms. If people are liking and sharing your content, it can indicate your content has value and links will be created. This is where social signals can have a big impact on your SEO campaign.
Apart from creating social signals, social links have authority, especially if they originate from large social media platforms that Google trusts. Posting relevant content that points back to your website can also drive interested users to your business. Ensure that your landing page is optimized to make use of the increased traffic and designed to capture customers. All forms of social media are relevant here, from Facebook to Twitter and YouTube videos; they all drive traffic.
While it is not a sure thing that Google recognizes social signals as a major ranking factor, there is evidence to suggest that social signals increase a website’s overall authority. In testing through many SEO providers, social signals have been found to raise domain authority quite well. It makes sense that this would be the case because social signals are a direct indicator of popularity.
Focus on delivering content people will like and that is share-worthy. This can be videos, articles, surveys or info graphics, as long as it is attention grabbing and the content is relevant. Spending time on your social media, interacting with the public, is also extremely beneficial to increasing momentum. Make posts, comment on other posts or like and share things to leverage your social media presence’s power to it’s full potential.
The social signals you receive from the posts your business makes can give you a valuable insight into the minds of your customers. Social signals can indicate the level of acceptance that a certain post, advertisement or product has within a target audience. This is information that is very cost effective, if not free to procure and makes social media a valuable marketing research tool for your business.
Social media connects people and ideas in great diversity. Putting this resource to work for your business, by leveraging the social signals it provides, has become a paramount success factor to modern business worldwide. Professional website developers or website marketing services all know the value of search engine optimization through social media marketing and incorporate it into their website designs and website planning routines.